I have had a blog now for a number of years, and I always enjoy going to it and pounding out a couple of thoughts. I have a pretty decent following and get regular feedback, and I really have a lot of fun in the process. A friend of mine came to me a few weeks ago and wanted to know how to write your own blog, so I gave him a couple of suggestions that have helped me along the way that I was hopeful would also help him.
The first thing I told him about a blog is that there really are not many rules at all. To write your own blog requires hardly anything from you except consistency. I have found that the biggest determinate as to whether a blog succeeds or fails is whether or not the blogger makes regular updates on at least a weekly basis. The fact of the matter is that failing to blog for even a couple of weeks will put readers off, because they don't want to expect something that is not going to be there and they will not believe that you are serious about actually writing a blog.
One of the most important things to remember if you want to write your own blog is to write about something you like. In the process of beginning my blog, I read many other bloggers and tried to ascertain their level of enjoyment about the topics they were covering. Invariably, the ones that had high traffic and a good fan base were the ones where you could really tell the guy loved talking about his topic. If you don't really enjoy your topic and are just doing it because you think it sounds cool or makes you look smart, you are far less likely to stick with it, and most of the time readers can tell.
Another big thing if you are trying to write your own blog is to allow for the fact that not everybody is going to agree with what you say. Some people will actually get on from time to time and make some pretty harsh comments. It is important not to get overly offended by that, because that same person could come back a few days later and say something very complimentary or even apologize for what they said before, and you still have a loyal reader. An important thing to remember is that not everybody thinks the way that you do.
It is not difficult to write your own blog unless you make it so. I have been writing one now for a number of years and will continue to do so because it is fun, and I love what I am writing about!